Tuesday, 3 July 2012

Lecture 2(Khan Academy)


My management lessons from Khan Academy

Khan Academy as we all perceive is a non-profit educational organization which started off as a video library. The Founder of Khan Academy, Salman Khan used to provide remote tuitions to one of his cousins interactively using Yahoo Doodle images. Based on feedback from his cousin, additional cousins began to take advantage of his interactive, remote tutoring. Slowly he transitioned the remote tuitions to You Tube videos and progress began. Thus came into existence the Pillar in Education for Today’s World “The Khan Academy”.

I would like to intercept his Organization in terms of” Hierarchy of Plans”. Hierarchy of Plans is a widely used management concept. It refers to the broad purpose of an organization comprising of its Vision, Mission and Procedures adopted to achieve them.

Hierarchy Of Plans:

Every Organization starts with some idea and motive behind it. The Khan Academy started off as a non-profit organization. It works on “Hierarchy Of Plans” to cater to the niche motive of its existence. The Hierarchy of Plans comprise of the following:

o   Vision: Salman Khan started the academy with a vision of turning the academy into a charter school. Its Tagline “A free world-class education for anyone anywhere” talks a lot about its vision and mission.

o   Mission: Khan Academy is a non-profit organization with the goal of changing education for the better by providing a free world-class education to anyone anywhere.

o   Objectives: Learning has no Barriers of age, community, caste, area of expertise etc. With this objective in mind, Khan Academy caters to the needs of all by providing knowledge about basic mathematics to college level calculus, e-commerce, biology, chemistry, economics and many more. It Comprises of the following:

o   Video Library with over 3200 videos in various topic areas and over 165 million lessons.

o   Automated exercises with continuous assessment provided for them

o   One To One tuitions are also provided based on data collected by the system.

o   Policies: To reach to a large audience, an organization adopts some policies to protect the data and information of its members and visitors. As Khan Academy provides online services, it becomes more crucial to protect the information of its visitors. Khan Academy values the privacy of its members and others who visit and use the Website and make it a priority to personally protect identifiable information that is obtained from individuals both online and off-line. To protect the privacy, especially of young children, Khan Academy puts in place certain features designed to help protect the personally identifiable information of children less than 13 years of age. Registration of children below 13 years of age is provided only on consent of their parents.

o   Procedures: The Various processes and procedures are followed by an organization to achieve its mission. The Khan Academy works as below:

o                         From Students’ Perspective:  Extensive video library, interactive challenges, and assessments are made available to students on internet from any computer with access to the web. Students are provided access to Complete custom self paced learning tool to make them learn at their own pace whenever and wherever they want. There is a dynamic system available to help the students with exercises and problems faced by them. For examinations purposes, each student is provided with customized profiles, points and badges to measure progress.



o                           From Teachers’ Prospective: Teachers, faculty and coaches have complete visibility about their student’s progress. They have been provided with facility to intervene in between to target the student’s progress. . They have an access to the whole database of their students’ details about their progress reports. Also A Real Time Class Report is generated subject-wise.





o                          Khan Academy Advantage:

1.    Every Problem is generated randomly, so there is plenty practice material and that too with hints for better understanding.

2.    Analysis is done on the basis of one’s browsing to know his/her interests better and assist him/her in finding the relevant information.

3.    It Provides a map of knowledge which shows all of one’s challenges, skills, and concepts. Suggestions are provided on the areas and skills to work on. Challenges are provided which cover combination of smaller concepts. Learning is a fun there!

4.    Appreciation is given on the basis of tracked upon performance of students in the form of badges. Some of the smaller badges are very easy to earn, but the higher badges might require years of work.



o   Future Plans: In November 2011 Khan Academy received a grant of $5 million from Ireland-based The O'Sullivan Foundation .The Fund will be utilized in expanding the teacher & faculty base, Extending content through crowd-sourced contributions, following a Wikipedia-style model and Developing curricula to help users blend the content with physical teaching through stem learning. The Academy is continuously catering to the needs in untouched areas of arts and history. As a result, it has recently appointed Dr. Steven Zucker and Dr. Beth Harris, both experts in their areas as their teaching faculty. YouTube video creators Vi Hart and Brit Cruise have also recently joined the teaching faculty. A series of summer school camps are planned to start in Northern California from June 2012 to test curricula for real-world schools.



With the study of the above Hierarchy of Plans, I have perceived that the organization has done really well in the past few years. It stands as a strong pillar in the area of education which has changed the whole idea of the education system and has catered to the needs of all. The organization is on the path of continuous Success with Miles to Go! Let us all join our hands with Salman Khan and Rethink Learning in his innovative style!


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